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What's the Story?

We're Jacob and Nicholas Brokaw, identical twins. Everybody loves a great experience, which is why we strive to deliver that in every product we make. Identechal is focused on building the products and tools that help you to have a better day.

Our first product, Fit Clic, does just that by encouraging you to be healthier and to connect with friends. It began as a group text message challenging everyone to complete a daily workout. We decided that we could improve the experience by building a web-app around the same concept.

Our mission isn't to make the world a better place. It's to make people better. Changing the world is just a side-effect.